A company makes many important choices over the course of its existence. Unfortunately, too many organizations embark on decisions due to faulty facts — or, worse, complete fiction. For example,…
If you’re not familiar with the acronym, “WIIFM,” those five letters stand for the most important question your prospective customer inevitably will ask (either out loud or to themselves) in…
Business reporters are supposed to make the complex worlds of finance and commerce intelligible to non-experts. ~The New Yorker News is important. News is where new products, new marketing and…
As the saying goes, you get what you pay for. This truism extends to how you source market research and competitive intelligence. Most professional market researchers know there is a…
Gathering the essential information needed to make the right decisions for your business comes down to two different methods — search and discovery. Search is great, as long as you…
The traditional search engine model is simple — you type in a few search terms, hit the “enter” key and pages of results suddenly begin to fill your screen. But…
In the tech industry, it’s never a good thing to have your product referred to as a “lumbering dinosaur.” But, according to Scott Robinson, director of business intelligence at Lucina…
We are approaching a tipping point this year when Millennials (individuals aged 23 to 38 in 2019) will comprise the majority of America’s work force. As a result, businesses and…
Today there is more content than anyone can fathom, let alone consume. According to Forbes, a whopping 2.5 quintillion bytes is created daily – and this number is only expected…