Fair Use and Aggregating Web Content: Keeping Your Company Safe
“The best things in life are free,” sang the Beatles. And yes, although a lot of web content is freely available, it can't always be used for free. The same…
Social Analytics Changes the Game for Marketers with Machine Learning
Savvy marketers are more metrics driven than ever. The culture shift to online communications and commerce allows marketers to make data-driven decisions; a far cry from considering newspaper circulation to…
Northern Light Launches AI-Based Tool for Twitter Analysis, Research and Planning
Northern Light Social Analytics helps marketers automatically identify meaningfully connected terms within social media posts to optimize ad spend, target social media posts, and analyze competitors’ business strategies BOSTON, MA,…
How Machine Learning Can Help R&D
The front-end of the R&D process in virtually every industry relies on effective literature search, which after decades of stagnation is now, finally, getting significantly better. That’s because machine learning…
How to Read Your Customers’ Minds
Mind-reading used to be a popular and profitable con back in the day. The so-called “Mind Reader” would arrange to have a shill in his audience. When the Mind Reader…
Decisions, Decisions: Basing Business Choices on Fact, Not Fiction
A company makes many important choices over the course of its existence. Unfortunately, too many organizations embark on decisions due to faulty facts — or, worse, complete fiction. For example,…
“WIIFM”, Or How the Right Research Helps You Close New Business
If you’re not familiar with the acronym, “WIIFM,” those five letters stand for the most important question your prospective customer inevitably will ask (either out loud or to themselves) in…
Why the General News Media Doesn’t Deliver on Market Intelligence
Business reporters are supposed to make the complex worlds of finance and commerce intelligible to non-experts. ~The New Yorker News is important. News is where new products, new marketing and…
How Consolidation Can Cut Your Content Costs
As the saying goes, you get what you pay for. This truism extends to how you source market research and competitive intelligence. Most professional market researchers know there is a…