Insights
“Obvious” Hashtags Can Lead To Confusion And Mis-Matched Messages
Hashtags are the words or phrases users of Twitter, Instagram, and other social media platforms…
Social Analytics Helps Pharma Companies Keep Watch Over Social Media
Social media represents both a major opportunity and a compliance risk for U.S. pharmaceutical companies.…
Northern Light/KnowledgeHound Partnership Helps “Power Up” Searches
Ready to become a search super-hero? Northern Light has partnered with KnowledgeHound, a prominent data…
Fair Use and Aggregating Web Content: Keeping Your Company Safe
“The best things in life are free,” sang the Beatles. And yes, although a lot…
So, Tell Me How You Really Feel: How Hashtags Reveal Customers’ Sentiments
"I thought the play was very…. interesting." "She has a great personality." "That tie certainly…
Machine Learning Isn’t Mechanical
"Can't we just buy one of those AI programs and turn it loose? It's so…
Jinfo reviews SinglePoint: “This is the future of search”
Information industry research firm Jinfo recently published an in-depth review of Northern Light SinglePoint that…
Cracking The Code: How Machine Learning Takes The Headaches Out Of Hashtags
You've seen the scene in countless Hollywood heist flicks: A character must obtain a priceless…
The ROI Of A Single Robust Research Portal Or How Companies Learned To Stop Worrying And Deploy CI
“Knowledge is power,” so they say. This is why competitive intelligence (CI) is a key…