Insights
The ROI Of A Single Robust Research Portal Or How Companies Learned To Stop Worrying And Deploy CI
“Knowledge is power,” so they say. This is why competitive intelligence (CI) is a key…
Social Analytics Changes the Game for Marketers with Machine Learning
Savvy marketers are more metrics driven than ever. The culture shift to online communications and…
Northern Light Launches AI-Based Tool for Twitter Analysis, Research and Planning
Northern Light Social Analytics helps marketers automatically identify meaningfully connected terms within social media posts…
How Machine Learning Can Help R&D
The front-end of the R&D process in virtually every industry relies on effective literature search,…
How to Read Your Customers’ Minds
Mind-reading used to be a popular and profitable con back in the day. The so-called…
Decisions, Decisions: Basing Business Choices on Fact, Not Fiction
A company makes many important choices over the course of its existence. Unfortunately, too many…
7 Writing Tips for Accurate Machine Learning Summaries
There’s a wrong way and a right way to “talk” to a machine. And if…
“WIIFM”, Or How the Right Research Helps You Close New Business
If you’re not familiar with the acronym, “WIIFM,” those five letters stand for the most…
Why the General News Media Doesn’t Deliver on Market Intelligence
Business reporters are supposed to make the complex worlds of finance and commerce intelligible to…