Savvy marketers are more metrics driven than ever. The culture shift to online communications and commerce allows marketers to make data-driven decisions; a far cry from considering newspaper circulation to…
Northern Light Social Analytics helps marketers automatically identify meaningfully connected terms within social media posts to optimize ad spend, target social media posts, and analyze competitors’ business strategies BOSTON, MA,…
The front-end of the R&D process in virtually every industry relies on effective literature search, which after decades of stagnation is now, finally, getting significantly better. That’s because machine learning…
Mind-reading used to be a popular and profitable con back in the day. The so-called “Mind Reader” would arrange to have a shill in his audience. When the Mind Reader…
A company makes many important choices over the course of its existence. Unfortunately, too many organizations embark on decisions due to faulty facts — or, worse, complete fiction. For example,…
If you’re not familiar with the acronym, “WIIFM,” those five letters stand for the most important question your prospective customer inevitably will ask (either out loud or to themselves) in…
Business reporters are supposed to make the complex worlds of finance and commerce intelligible to non-experts. ~The New Yorker News is important. News is where new products, new marketing and…
As the saying goes, you get what you pay for. This truism extends to how you source market research and competitive intelligence. Most professional market researchers know there is a…
Gathering the essential information needed to make the right decisions for your business comes down to two different methods — search and discovery. Search is great, as long as you…