Insights
An expert’s take on why SharePoint is not the optimal solution for a function-specific search application
Organizations considering how best to manage their market research and competitive intelligence assets often say…
The Right Knowledge Management System Can Make You the Smartest Person in the Room
A friend of Northern Light, recalling a former colleague at a major pharmaceutical company, said,…
1999’s “Musings on the Future of Information,” Revisited in 2021
Over 20 years ago in 1999, I wrote an essay called “Musings on the Future…
The AI Advantage of Bionic Companies
In a recent infographic*, The Boston Consulting Group (BCG) highlights the advantages that a subset…
Market Researchers Need Better Tools in 2021
Market researchers are relied on to uncover the latest information on consumer purchasing behavior, product…
Treat your information assets as if they were cash
The currency of market research and competitive intelligence is extremely valuable in its own right…
Using Competitive Intelligence to find a Competitive Advantage
Rivalries are exciting. Whatever “team” you’re on - Red Sox vs. Yankees, Coke vs. Pepsi,…
Northern Light Content Collections Now are Available on AWS Marketplace and AWS Data Exchange
For the first time, Northern Light's specialized competitive intelligence and market research content sets are…
Throw open the gates to the kingdom of content
Don't have formal competitive intelligence and market research functions? Consider Content Collections. Since Bill Gates…