Insights
Northern Light Sees Record Demand for New Market Intelligence Portals in 2020
BOSTON, Jan. 27, 2021 -- Northern Light® grew its revenue and sold a record number…
Intelligent Competitive Intelligence Finds the People Who Need It
How smart is your company’s competitive intelligence? If it’s sitting in a SharePoint site, probably…
The Evolution of Market Research: What’s New in 2021?
Market research has been a vital business function for decades, and the ability of business…
Holiday Hashtag Analytics: Pop Quiz for Retail Marketers
With Thanksgiving barely in the rear view mirror, and Christmas swiftly approaching, it’s primetime for…
One executive’s competitive intelligence portal “wish list”
Since it’s the holiday season, we are focusing this month’s blog post on a topic…
Northern Light Expands Its Financial Support of Massachusetts Salvation Army’s 2020 Holiday Season Initiatives
As community needs increase during the COVID-19 pandemic, Boston-based Northern Light donates to Thanksgiving food…
Unpopular Opinions: What Twitter Trends Reveal That Online Reviews Can’t
Unpopular opinions go against the grain. They contradict what’s customary or widely accepted, and they…
Rich Taxonomies Make Research Less Taxing
Anyone who has ever taken high school biology is familiar with the term taxonomy. It…
SinglePoint Wins 2020 KMWorld Readers Choice Award
Northern Light SinglePoint has been honored with the 2020 KMWorld Readers Choice Award for Best…