Insights
Holiday Hashtag Analytics: Pop Quiz for Retail Marketers
With Thanksgiving barely in the rear view mirror, and Christmas swiftly approaching, it’s primetime for…
One executive’s competitive intelligence portal “wish list”
Since it’s the holiday season, we are focusing this month’s blog post on a topic…
Northern Light Expands Its Financial Support of Massachusetts Salvation Army’s 2020 Holiday Season Initiatives
As community needs increase during the COVID-19 pandemic, Boston-based Northern Light donates to Thanksgiving food…
Unpopular Opinions: What Twitter Trends Reveal That Online Reviews Can’t
Unpopular opinions go against the grain. They contradict what’s customary or widely accepted, and they…
Rich Taxonomies Make Research Less Taxing
Anyone who has ever taken high school biology is familiar with the term taxonomy. It…
SinglePoint Wins 2020 KMWorld Readers Choice Award
Northern Light SinglePoint has been honored with the 2020 KMWorld Readers Choice Award for Best…
Small but mighty: How lean CI teams support large enterprises
In many organizations, even large global enterprises, the competitive intelligence (CI) function is staffed “lean”;…
Using Social Media Analytics to Navigate the Global Conversation on Vaccines
Staying on the leading edge of social media marketing in the pharmaceutical industry requires a…
Northern Light Adds Business Thought Leaders Content Set to SinglePoint Knowledge Management Platform
BOSTON, Sept. 29, 2020 -- Northern Light today announced its SinglePoint™ knowledge management platform now…