Insights
See 2020 With 20/20 Vision
The year 2020 has long represented “The Future.” Many recent sci-fi films were set in…
Social Analytics and the Science of Social Media
iHop’s International House of Burgers. Dove’s Project #Show Us. Gillette’s TheBestMenCanBe. Starbuck’s Unicorn Frappuccino. These…
“Obvious” Hashtags Can Lead To Confusion And Mis-Matched Messages
Hashtags are the words or phrases users of Twitter, Instagram, and other social media platforms…
Social Analytics Helps Pharma Companies Keep Watch Over Social Media
Social media represents both a major opportunity and a compliance risk for U.S. pharmaceutical companies.…
Northern Light/KnowledgeHound Partnership Helps “Power Up” Searches
Ready to become a search super-hero? Northern Light has partnered with KnowledgeHound, a prominent data…
Fair Use and Aggregating Web Content: Keeping Your Company Safe
“The best things in life are free,” sang the Beatles. And yes, although a lot…
So, Tell Me How You Really Feel: How Hashtags Reveal Customers’ Sentiments
"I thought the play was very…. interesting." "She has a great personality." "That tie certainly…
Machine Learning Isn’t Mechanical
"Can't we just buy one of those AI programs and turn it loose? It's so…
Jinfo reviews SinglePoint: “This is the future of search”
Information industry research firm Jinfo recently published an in-depth review of Northern Light SinglePoint that…