Insights
Social Analytics Helps Pharma Companies Keep Watch Over Social Media
Social media represents both a major opportunity and a compliance risk for U.S. pharmaceutical companies.…
Northern Light/KnowledgeHound Partnership Helps “Power Up” Searches
Ready to become a search super-hero? Northern Light has partnered with KnowledgeHound, a prominent data…
Fair Use and Aggregating Web Content: Keeping Your Company Safe
“The best things in life are free,” sang the Beatles. And yes, although a lot…
So, Tell Me How You Really Feel: How Hashtags Reveal Customers’ Sentiments
"I thought the play was very…. interesting." "She has a great personality." "That tie certainly…
Machine Learning Isn’t Mechanical
"Can't we just buy one of those AI programs and turn it loose? It's so…
Jinfo reviews SinglePoint: “This is the future of search”
Information industry research firm Jinfo recently published an in-depth review of Northern Light SinglePoint that…
Cracking The Code: How Machine Learning Takes The Headaches Out Of Hashtags
You've seen the scene in countless Hollywood heist flicks: A character must obtain a priceless…
The ROI Of A Single Robust Research Portal Or How Companies Learned To Stop Worrying And Deploy CI
“Knowledge is power,” so they say. This is why competitive intelligence (CI) is a key…
Social Analytics Changes the Game for Marketers with Machine Learning
Savvy marketers are more metrics driven than ever. The culture shift to online communications and…