Northern Light Social Analytics helps marketers automatically identify meaningfully connected terms within social media posts to optimize ad spend, target social media posts, and analyze competitors' business strategies BOSTON, April…
Northern Light applies its unique search and content aggregation capabilities to do its part during the current global pandemic BOSTON, MA, March 27, 2020 -- Northern Light today announced the…
In a famous February 12, 2002, Pentagon news conference, Secretary of Defense Donald Rumsfeld explained in somewhat tortuous language the problems the U.S. faced in its search for weapons of mass destruction in…
Boston-based developer of machine learning-powered knowledge management platforms launches a new service to help organizations solve their hardest search and content aggregation challenges BOSTON, MA, March 20, 2020 -- Northern…
The Coronavirus is the number-one news story in America. To date, the virus, which first appeared in China’s Wuhan province late in 2019, has, of this writing, been confirmed in…
How effective is your company’s Competitive Intelligence (CI) program? Does your business have the tools to understand the competitive landscape and anticipate potentially costly moves by your industry rivals? To…
The year 2020 has long represented “The Future.” Many recent sci-fi films were set in the “near future” year of 2020, including Real Steel (released in 2011), Pacific Rim (released…
iHop’s International House of Burgers. Dove’s Project #Show Us. Gillette’s TheBestMenCanBe. Starbuck’s Unicorn Frappuccino. These are just a few examples of successful social media campaigns launched by major American corporations…
Hashtags are the words or phrases users of Twitter, Instagram, and other social media platforms employ to self-categorize the subjects of their conversations. A good hashtag is short, descriptive and,…